Building tomorrow's solutions with today's innovation.

Iconic Mindset was founded in 2018 with a laser-focused mission to bridge the Enterprise – Startup gap and help Enterprises access innovative solutions from Startups, while helping Startups strategize their Product Fit and GTM (Go-To-Market) Execution.

Explore More

Over 100 startups and enterprises

Our mission is to fix this gap and help Enterprises connect better with a curated set of Startups and assess the solution, assurance and commitment to deliver value and help Enterprises grow and leapfrog.

Empowering growth through strategic partnerships

✦ Together

Startups

We partner with Startups on their Product-Market Fit discoveries and GTM Strategies, while ensuring their capital needs are met via Investors to be able to invest in the market and drive growth

Enterprises

Investing in Innovation through crisis is crucial for Enterprises. We help Enterprises on their Innovation Charter and Digital Transformation Roadmaps, while mapping curated solutions that help leapfrog.

Investors

We partner with Investors and help them find great investment opportunities and assist them in their exit strategies to unlock capital, by mapping potential M&A; opportunities.

✦ Enterprises

Innovating Through

Expertise and Partnerships

Rich Experience and Expertise:

Iconic Mindset brings over 100 years of experience partnering with Fortune 1000 Enterprises on strategic and transformational digital, business, and technology programs globally.

Rich Experience and Expertise:

Iconic Mindset brings over 100 years of experience partnering with Fortune 1000 Enterprises on strategic and transformational digital, business, and technology programs globally.

Rich Experience and Expertise:

Iconic Mindset brings over 100 years of experience partnering with Fortune 1000 Enterprises on strategic and transformational digital, business, and technology programs globally.

Innovation Identification and Curated Solutions:

We assist enterprises in identifying the need for innovation and accessing curated solutions from the market. Our services include building an organizational culture and processes to foster organic innovation, ensuring relevance and value to customers.

Innovation Identification and Curated Solutions:

Addressing the Innovation Crisis:

Recognizing the accelerated need for innovation due to COVID-19, Iconic Mindset addresses the innovation crisis highlighted in the June 2020 McKinsey Report. We help enterprises overcome the inertia in adopting disruptive solutions by connecting them with the startup ecosystem.

Addressing the Innovation Crisis:

Connecting Enterprises with

Disruptive Innovation

Bridging the Gap with Startups:

Our mission is to bridge the gap between enterprises and startups. We provide enterprises with access to a curated set of startups, ensuring they can assess solutions, receive assurances, and achieve value delivery for growth and leapfrogging in their industries.

Bridging the Gap with Startups:

Continuous Innovation Cycle:

We work with enterprise customers to build a Continuous Innovation Cycle tailored to their unique needs. Starting with vision and strategy at various organizational levels, we customize and execute innovation cycles to foster both organic and inorganic growth.

Continuous Innovation Cycle:

Everything as an Experience Model:

Our proprietary “Everything as an Experience” model helps design and build experiences for various stakeholders, including customers, partners, and employees.

Everything as an Experience Model:

Our proprietary “Everything as an Experience” model helps design and build experiences for various stakeholders, including customers, partners, and employees.

Everything as an Experience Model:

Our proprietary “Everything as an Experience” model helps design and build experiences for various stakeholders, including customers, partners, and employees.

✦ SERVICES

Additionally, our collaborative workflow and transparent communication channels ensure that your feedback is integrated seamlessly throughout the writing process, resulting in content.

Innovation Blueprinting

What's Included?

Vision and Goals

Business and Technology Strategy

Everything as an Experience

Innovation Engine

Ethics, Feasibility and Value Filter

Transformation Roadmap

Innovation Blueprinting

What's Included?

Vision and Goals

Business and Technology Strategy

Everything as an Experience

Innovation Engine

Ethics, Feasibility and Value Filter

Transformation Roadmap

Innovation Blueprinting

What's Included?

Vision and Goals

Business and Technology Strategy

Everything as an Experience

Innovation Engine

Ethics, Feasibility and Value Filter

Transformation Roadmap

Adopt and Monetize

What's Included?

Context and Contest

Innovation theme and topics

Run Bootcamps

Demo Day and Awards

Adopt and Monetize

What's Included?

Context and Contest

Innovation theme and topics

Run Bootcamps

Demo Day and Awards

Adopt and Monetize

What's Included?

Context and Contest

Innovation theme and topics

Run Bootcamps

Demo Day and Awards

Transformation Roadmap

What's Included?

Use Cases

Build vs Buy

Pilot Solutions

Adopt and Monetize

Transformation Roadmap

What's Included?

Use Cases

Build vs Buy

Pilot Solutions

Adopt and Monetize

Transformation Roadmap

What's Included?

Use Cases

Build vs Buy

Pilot Solutions

Adopt and Monetize

Empower your investment journey with tailored strategies, expert insights, and comprehensive support

Strategic Investment Planning

Access to Exclusive Opportunities

Performance Reporting

Market Analysis and Insights

Sector Expertise

Exit Strategies

Portfolio Management

Risk Management Strategies

Investor Education and Support

✦ STARTUPS

"We empower startups to refine their market vision and GTM strategy, steering away from the pitfalls of blind hustle. Our mission is to nurture iconic product visionaries with strategic market makers, ensuring sustainable customer value and differentiation. Through tailored workshops and strategy sessions, we guide startups in defining their target market, achieving product-market fit, and mapping out a clear GTM journey for success."

Iconic mindset offers the following services to Startups

Growth-Gap Assessment

Product Strategy Advisory

GTM Strategy and Execution Model

Fundraising Prep

Sales Coaching

Iconic mindset offers the following services to Startups

Growth-Gap Assessment

Product Strategy Advisory

GTM Strategy and Execution Model

Fundraising Prep

Sales Coaching

Iconic mindset offers the following services to Startups

Growth-Gap Assessment

Product Strategy Advisory

GTM Strategy and Execution Model

Fundraising Prep

Sales Coaching

✦ INVESTORS

"Explore investment opportunities with us. Our strategic vision and commitment to excellence drive sustainable growth. Discover how partnering with our team can deliver mutual success. Join us in shaping a transformative future."

Comprehensive Investment Opportunities and Services.

Investment Theme Alignment

Startup Curation

Product Market Fit

Go To Market Strategies

Exit Strategy to unlock capital

Comprehensive Investment Opportunities and Services.

Investment Theme Alignment

Startup Curation

Product Market Fit

Go To Market Strategies

Exit Strategy to unlock capital

Comprehensive Investment Opportunities and Services.

Investment Theme Alignment

Startup Curation

Product Market Fit

Go To Market Strategies

Exit Strategy to unlock capital

✦ About Us

Iconic Mindset, headquartered in Silicon Valley, was founded in 2018 with a laser focused mission to help thrive the Innovation economy.

We set ourselves on to a mission to bridge the growing gap between Enterprises and B2B Startups. The idea sprouted and also came as a suggestion when our Founder, Anand was working with a portfolio of Startups from a Corporate VC arm he was working with, as their GTM Evangelist.

Let's Talk

Founding Vision in Silicon Valley

Bridging Enterprises and B2B Startups

Inspired by Corporate VC Insights

Driving Innovation Adoption

Ensuring Trust and Stability

Global Team for Global Impact

Anand Muralidaran

Soon Yu

Founder and CEO

25 years of Expertise, Counsulting, Sales, Marketing and Partnership Experience Partnered on strategic Digital initiatives & drove Innovation for Global Fortune 1000 customers like Walmart, News Corp

Founder and CEO

25 years of Expertise, Counsulting, Sales, Marketing and Partnership Experience Partnered on strategic Digital initiatives & drove Innovation for Global Fortune 1000 customers like Walmart, News Corp

Soon Yu

INNOVATION PARTNER

International Speaker and best selling author of ICONIC ADVANTAGE Featured often on WSJ, NYT, Forbes, Fortune, Entrepreneur publications

Meet "The Iconic Crew"

Unlock growth potential through strategic partnerships and visionary investment.

Over 100 startups and enterprises

Unlock growth potential through strategic partnerships and visionary investment.Explore how strategic partnerships and visionary investments drive growth .Join us in shaping a dynamic future through impactful solutions and sustainable practices."

Opportunity Exploration

Visionary Approach

Impactful Solutions

Collaborative Future

Stay updated on how we connect Enterprises with Startups to drive growth.

Home

Startups

Enterprises

Investors

Mail To: anand.muralidaran@iconicmindset.com

Unlock growth potential through strategic partnerships and visionary investment.

Over 100 startups and enterprises

Opportunity Exploration

Visionary Approach

Impactful Solutions

Collaborative Future

Stay updated on how we connect Enterprises with Startups to drive growth.

Home

Enterprises

Startups

Investors

Mail To: anand.muralidaran@iconicmindset.com

Unlock growth potential through strategic partnerships and visionary investment.

Over 100 startups and enterprises

Opportunity Exploration

Visionary Approach

Impactful Solutions

Collaborative Future

Stay updated on how we connect Enterprises with Startups to drive growth.

Home

Enterprises

Startups

Investors

Mail To: anand.muralidaran@iconicmindset.com