
STARTUPS
We partner with Startups on their Product-Market Fit discoveries and GTM Strategies, while ensuring their capital needs are met via Investors to be able to invest in the market and drive growth

ENTERPRISES
We work with Enterprises on their Innovation Charter and help find a curated set of solutions and products that would change the landscape significantly.

INVESTORS
We partner with Investors and help them find great investment opportunities and assist them in their exit strategies to unlock capital, by mapping potential M&A opportunities.
STARTUPS

We partner with Startups on their Product-Market Fit discoveries and GTM Strategies, while ensuring their capital needs are met via Investors to be able to invest in the market and drive growth

ENTERPRISES
We work with Enterprises on their Innovation Charter and help find a curated set of solutions and products that would change the landscape significantly.

INVESTORS
We partner with Investors and help them find great investment opportunities and assist them in their exit strategies to unlock capital, by mapping potential M&A opportunities.
STARTUPS
We partner with Startups on their Product-Market Fit discoveries and GTM Strategies, while ensuring their capital needs are met via Investors to be able to invest in the market and drive growth
ENTERPRISES
We work with Enterprises on their Innovation Charter and help find a curated set of solutions and products that would change the landscape significantly.

INVESTORS
We partner with Investors and help them find great investment opportunities and assist them in their exit strategies to unlock capital, by mapping potential M&A opportunities.
What’s Iconic Mindset
Iconic Mindset was founded in 2018 with a laser-focused mission to bridge the Enterprise – Startup gap and help Enterprises access innovative solutions from Startups, while helping Startups strategize their Product Fit and GTM (Go-To-Market) Execution.
Investors play a crucial and strategic role in enabling the Startups financially to invest in the market of their right fit, to grow and scale.
The picture on the right explains the trifecta of stakeholders we partner with and the way we connect each stakeholder with others.
For more details on the founding principles and mission please

Service Portfolio
Iconic Mindset offers it advisory services to 3 types of Customers
Enterprises
Startups
Investors
Meet Our Iconic Crew
The crew members have played diverse roles from a CIO, Business Head, GTM Strategist to Head of Innovation at a Fortune 500 company.
Mitchell Halpern
Senior Innovation Strategy Executive
Mitchell Halpern
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Anand Muralidaran
Founder and CEO
Anand Muralidaran
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Soon Yu
INNOVATION PARTNER
Soon Yu
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