Enterprise - Startup Wedge

Enterprises

Iconic Mindset leaders bring over 100 years of partnering with the who’s who of Fortune 1000 Enterprises and working with them on their strategic and transformational Digital, Business and Technology Programs across the globe.

We bring that rich experience, expertise and insights to help Enterprises identify the need for innovation and access curated solutions from the market or build an organizational culture and process to innovate organically.

Enterprises of today need to badly innovate and provide contextually relevant experience and value to their Customers. The Cloud and Digital Transformation journey Enterprises were working on for years got accelerated at a unprecedented rate across industries due to COVID.

Before COVID and definitely after the onset of the pandemic, there is a big Innovation crisis in Enterprises, as highlighted in the June 2020 McKinsey Report.

A lot of innovation and disruption happens by design in the Startup ecosystem. Because of the way Startups connect and engage and the inherent lack of understanding and transparency on Startups, Enterprises end up choosing solutions from big-box software players, even though they are not disruptive.

Our mission is to fix this gap and help Enterprises connect better with a curated set of Startups and assess the solution, assurance and commitment to deliver value and help Enterprises grow and leapfrog.

 

testimonial
Innovation Framework

With that mission in mind, we offer the following services to Enterprises

Iconic Mindset works with its Enterprise Customers on building the foundations of a Continuous Innovation Cycle. We believe in helping the organic and inorganic aspects of the innovation.

The framework you see on the left is what we customize and execute based on the unique needs of the customers. We start with “vision and strategy” at an organization or functional or divisional or regional level, and build the Innovation cycle.

Our mission is to fix this gap and help Enterprises connect better with a curated set of Startups and assess the solution, assurance and commitment to deliver value and help Enterprises grow and leapfrog.

The proprietary “Everything as an Experience” model helps envision, design and build experiences that companies want to deliver to its various stakeholders viz. Customers, Partners, Employees and others.

We leverage our tools, process and templates behind each of these steps in building a very unique and custom Innovation engine and Transformation roadmap. We then work with your internal teams to internalize implementing these use cases and/or explore acquiring solutions from the market.

SERVICES

Innovation Blueprinting

Solution Curation

Innovation Workshops

Keynote Speaking